Anybody under the age of 35 has grown up with a mobile device. They have access to emails, can order a takeaway, buy the latest fashions or check the weather, wherever they are and whatever the time.
Even those of an older generation are used to having information at their fingertips in today’s digital society.
This access to insight has given birth to a new trend in consumer psychology over the past decade; instant gratification. “The desire to experience fulfilment or gain knowledge without delay or deferment.”
Of course, such demand doesn’t just work one way. As much as consumers can seek their own information, they also want it provided back to them.
In most cases, quicker and more reliably than ever before. Which is why instant, transparent communication has become so important between agents and their customers.
By using software to automate communication and updates, agents can foster better relationships with their customers. And we all know that better relationships can result in greater customer satisfaction levels.
Here are five key benefits of transparent customer communication, made possible with an online tool:
Communication is just the start. Click here to discover other benefits of software for estate agents and see how Alto could help you.
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