If there’s one thing we know at Alto, it’s that technology has become integral to agents across the UK in supporting the growth and success of their estate agency. But that’s not all, not only is technology of utmost importance in supporting the growth of agents through the best in estate agency software, it’s of utmost importance in connecting home-movers with their ideal property.
Marketing properties has changed significantly over the past 20 years, and even more significantly over the past 5 years. So we’re going to take a walk down memory lane to discover the change in property marketing from 1996 to 2016.
1996: While the internet was very much up-and-running, the property industry were yet to embrace the power of marketing properties online.
Traditional marketing methods such as newspaper advertisements and the powerful tool of agency window displays catered to the needs of homebuyers across the UK.
2000: Rightmove became the first property portal to launch in the UK. Little did we know that the emergence of Rightmove was going to change the way in which we searched for properties.
2005: Mywigwam.com was launched by the experts behind what was to eventually become Jupix, and by 2006 mywigwam.com was advertising in excess of 38,000 properties
2006: Having witnessed an emergence in property searches starting online, ThinkProperty was launched, built and created by the GMG Property Services.
2007: Jupix entered the property software market with a cloud-based software offering, catering to the additional needs of mywigwam.com users, allowing properties to be marketed online as well as offering additional marketing services through integration partners
2008: Founded in 2007 by Alex Chesterman, Zoopla’s very own property portal was launched
2009: The introduction of Zoopla to the property portal market was quickly followed by the acquisition of Thinkproperty from GMG Property Services in 2009
2013: Alto was launched, by the experts behind Vebra. Delivering a property software evolution like no other, Alto offers agents full flexibility enabling properties to be marketed quicker than ever before
2014: Real-time property portal feeds introduced allowing properties to be marketed quicker than ever before
2015: The Property Software Group, formally GMG Property Services acquired Jupix, delivering property agents truly innovative technological solutions
2016: Zoopla acquired The Property Software Group, kicking-off the first end-to-end technology solution for property agents
The emergence of technology has led to a greater platform for agents to market properties, from more traditional marketing techniques including newspaper advertising and window displays, to newer technological marketing solutions including property portal uploads, real-time property feeds from software solutions, 360-degree property tours, videos, window carousels, social media, youtube, live streaming, online brochures and much more.
Marketing properties has never witnessed so many platforms. But why not make it that bit easier? Why not market your properties and manage your agency with the unbeatable power and innovation from Alto? Contact us today 08000 75 87 49 or email [email protected].