Is your estate agency on top of data protection?

Your data is one of your biggest assets and it’s only right that you tap into it.

However, the more we use data, the more important data security becomes. The UK has some of the strictest data protection rules in the world including GDPR. And it’s still part of UK law – even after Brexit.

With phishing attacks on the rise and strict penalties for non-compliance, cyber security and data protection matters. Here are 3 best-practice guidelines to keep your customers and agency safe and secure.

1. Understand GDPR and data security

The General Data Protection Regulation (GDPR) means that all your customers’ personal data must be processed lawfully, transparently and for a specific purpose. In most cases for estate agents, lawful processing means consent must be given. 

Two estate agency customers selecting their data consent preferences on mobile phone

GDPR applies to both ‘controllers’ (eg a software provider) and ‘processors’ (eg an estate agent) of data. Under the regulations, you must keep a record of how and when a customer gave consent, and that customer may withdraw consent at any time. 

As estate agents rely more and more heavily on technology-led marketing tools to reach more customers, it’s vital you understand your responsibility as the data controller. 

With Alto’s built-in compliance functionality, you can easily keep on top of your contacts’ consent preferences. Meaning it’s one less thing for you to worry about.

2. Learn how to store and manage data

If you want to get the most of your data, you can download our data cheat sheet by registering for the Altogether sessions.

It gives eight best practice tips to collect, store, manage and use your data more securely and effectively, including these key takeaways from Alto experts: 

  • Reinforce the importance of data collection to your teams
  • Think about how you’ll use and store data, in line with GDPR requirements 
  • Build in processes to regularly check the accuracy of your data
  • Make the most of external data, such as house price indices
  • Use data to shape your marketing activity, including social media

3. Take cyber security seriously

Customer data isn’t the only consideration when it comes to data security. 

Phishing attacks are on the rise, up by 22% in 2021 compared with the same period last year, according to internet security firm PhishLabs.

To help combat this growing threat, we’ve upgraded Alto’s security. Making sure that your data is even safer and more secure than before. 

Our industry-leading security features include new artificial intelligence tools that can detect a potentially harmful login and stop potential security breaches. 

To find out more ways Alto can help minimise your business risks, book a demo.

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