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  • Alto’s privacy policy

    Who we are

    Property Software Holdings Limited and its subsidiaries (“PSG”, “we” or “us”) are committed to protecting and respecting your privacy.

    This policy explains how we use any personal information that you provide to us through our business dealings or through our websites. Please read it carefully. We may change this policy. We will post any changes on this page, so please check back frequently.

    This policy does not cover how we use personal information hosted on our cloud-based software applications (Jupix, Alto, PropertyFile and Expert Agent). We are a processor of that personal information on behalf of agents and only use it to provide our software services and assess their performance. If you have questions about how your personal information is used by agents who use our software, you should contact the agent directly.

    For the purposes of data protection law, the controller is Vebra Solutions Limited of The Cooperage, 5 Copper Row, London SE1 2LH. PSG is part of the ZPG Limited group of companies, comprising ZPG Limited and its subsidiaries (the “ZPG Companies”).

    You can contact our Data Protection Officer at dpo@zoopla.co.uk or via the postal address below. Please mark the envelope ‘Data Protection Officer”.

    Information we collect from you

    We may collect and process the following information about you:

    Information you provide to us

    You may provide us with information in several ways, including by filling in forms on our website or by corresponding with us by phone, email and live chat. This includes information you provide when you buy any of our products or services, enter a competition, promotion or survey, provide feedback or report a problem with our website.

    This information may include your name, address, email address, phone number, payment details and any other information you provide to us.

    Information we collect about you

    When you use our website, we automatically collect information about your device, including your IP address, information about your visit (including how you got to our websites) and how you use our services. We may combine this information with other information you have provided to us or which we have received from other sources.

    Information we receive from other sources

    If you use any of the other websites or services provided by the ZPG Companies, we may receive information about you or your device in relation to that use, including your IP address, information about your visits how you use the services of the ZPG Companies.

    We work closely with third parties (for example, business partners, advertising networks, analytics providers and search information providers) and may receive information about you from them. This could include socio-demographic information and information about your likely interests based on your previous web browsing and purchases. We may combine this information with other information you have provided to us or which we collected about you.

    How we use your personal information

    We use your personal information for the following purposes:

    Providing our services to you and fulfilling your requests

    • Providing you with the information, products and services you request from us or another ZPG Company.
    • Completing any transaction you are undertaking with us or another ZPG Company.
    • Administering promotions or competitions that you enter with us or another ZPG Company.
    • Allowing you to participate in our interactive features when you choose to do so.

    Marketing and advertising

    • Providing you and others with information about goods and services that we, other ZPG Companies and selected third parties offer that may interest you or them, which may be based on inferences about your or their likely interests based on your activity on websites operated by ZPG Companies or third parties.
    • Customising or enhancing your experience of our services, which may use inferences about your likely interests based on your activity on websites operated by ZPG Companies or third parties.
    • Delivering relevant advertising to you on websites operated by ZPG Companies or third parties or in direct communications from us, which may use inferences about your likely interests based on your activity on websites operated by ZPG Companies or third parties.
    • Measuring and understanding the effectiveness of advertising we serve to you and others.

    Service improvement and account management

    • Ensuring that our content is presented in the most effective manner for you and your device.
    • Administering our websites and apps and for internal business administration (for example, troubleshooting, data analysis, testing, research, statistical and survey purposes).
    • Protecting our interests and those of third parties and as part of our efforts to keep our services safe and secure.
    • Managing and operating your account with us.

    Legal basis for processing

    Our legal basis for processing your personal information for the purposes described above will typically be one of the following:


    It is necessary for us to process your personal information to perform a contract to which you are a party, or to take steps at your request prior to you entering into a contract.


    You have consented to us using your personal information for this purpose (for example, when you create an account with us, agree to receive marketing emails from us or create an alert). You can withdraw your consent at any time by deleting the information from your account or updating your marketing preferences.

    Legitimate interests

    It is in our legitimate interests to use your personal information to operate, improve and promote our services (for example, when we customise your experience of our services or use your information for analytics purposes) and to protect our business. Sometimes, we may process your personal information when it is in the legitimate interests of another company, such as another ZPG Company.

    Legal obligations

    It is necessary for us to use your personal information for us or another ZPG Company to comply with a legal obligation.

    Sharing your personal information

    We share IT infrastructure with other ZPG Companies, and so we may share your personal information with those ZPG Companies to help store your data efficiently and securely. Other ZPG Companies may access your personal information to help provide you with services that you request from those ZPG Companies (for example, to help you manage your home) and to provide you with relevant recommendations of other ZPG services and products. These recommendations may use inferences about your interests based on your activity on our websites and apps and on other websites and apps operated by other ZPG Companies.

    We may also share your personal information with third parties in the following circumstances:

    Our service providers: to help us run our business and perform services you request

    We may provide your personal information to our business partners, suppliers and subcontractors who provide services to us or where necessary to perform a service that you have requested.

    Advertisers and advertising networks: to serve relevant adverts to you and others

    We may provide your personal information to our partner advertisers and advertising networks that require that information to select and serve relevant adverts to you and others.

    Analytics and search engine providers: to help us improve our services

    We may provide information about your visit to analytics and search engine providers to help us improve and optimise our services. We generally only share this information in a form that does not directly identify you.

    We may also share your personal information with third parties for the following reasons:

    If we sell or buy any business or assets

    If we sell or buy any business or assets, we may disclose your personal information to the prospective seller or buyer of that business or those assets, along with its professional advisers. If PSG (or substantially all of its assets) is acquired, personal information held by it about its users will be one of the transferred assets.

    To obtain professional advice

    We may disclose your personal information to obtain professional advice (for example, from lawyers or financial advisors).

    To comply with a legal obligation

    We may disclose your personal information if required to do so by law or in response to a request from law enforcement or another regulatory authority. We may disclose your personal information to enforce our agreements with you or to protect the rights, property or safety of PSG, its users or others. This includes sharing personal information with other organisations for fraud prevention purposes.

    Storing your personal information

    We may transfer, store or process your personal information outside of the European Economic Area (“EEA”). The laws in some countries may not provide as much legal protection for your personal information as in the EEA.

    By submitting your personal information, you agree to this transfer, storing or processing. Where we use service providers outside the EEA, we rely on approved data transfer mechanisms (for example, the EU Standard Contractual Clauses and the EU-US Privacy Shield) to ensure that your personal information is adequately safeguarded in the recipient country.

    Where you have a password to enable you to access some parts of our websites or apps, you are responsible for keeping that password confidential. You must not share your password with anyone.

    Unfortunately, transmission of information over the internet is not completely secure. We will do our best to protect your personal information, but we cannot guarantee its security and any transmission is at your own risk. Once we have received your personal information, we will use strict procedures and security features to try to prevent unauthorised access.

    We keep your personal information for as long as is necessary for the purposes for which it is processed. These periods vary depending on the nature of the information and your interactions with us. If you would like to delete the personal information we hold about you, please contact us using the details below.


    We use cookies and other similar technologies to distinguish you from other users of our websites and apps (including when you browse third party websites). This helps us to provide you with a good experience when you use our services (for example, to remember your login details and improve our services). We also use cookies and similar technologies to show you more personalised advertising, including PSG ads on other websites. You may adjust the settings on your browser to refuse cookies but some of our services may not work if you do so. For detailed information on the cookies we use and why we use them, please read our Cookie Policy.

    Opting out of collection of information by third party advertisers

    Our third party advertisers and advertising network providers (“Ad Providers”) may provide you with ads on our websites and apps or on other websites. To make those ads more relevant and help measure their effectiveness, the Ad Providers may use cookies and similar technologies. They record your activity (including pages visited) and estimate what information interests you most. They use this information in accordance with their own privacy policies. For a link to each of those policies and for information about how to opt out, please read our Cookie Policy.

    Your rights

    You have the right to ask us not to process your personal information for marketing purposes. You can do this at any time by clicking on the “unsubscribe” link in any marketing email we send you.

    Data protection law gives you the right to access your personal information, to object to the use of your personal information for certain purposes, and the right to erase, restrict or receive a machine-readable copy of your personal information. You can access, update and delete your information by emailing privacy@propertysoftwaregroup.com or by contacting us using the address below.

    We will handle your request in accordance with the law. This means there may be legal reasons why we cannot fulfil all requests.

    Links to third party websites

    Our websites and apps may contain links to other websites. This privacy policy does not apply to those other websites and we do not accept liability for the content of any other website. Please check the privacy policy of any other website before submitting any personal information to it.

    Contact us

    If you have questions about this privacy policy or the way in which PSG processes your personal information, you can contact us using the details below:

    Post:    Data Protection Officer, Property Software Group, The Cooperage, 5 Copper Row, London SE1 2LH

    Email:  privacy@propertysoftwaregroup.com

    We hope that we will be able to resolve any questions or concerns you have. However, you may at any time raise your concern with the UK Information Commissioner at:

    Post:    Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

    Last updated: 21 May 2018


    Our website address is: http://localhost/new_alto.

    What personal data we collect and why we collect it


    When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

    An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


    If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

    Contact forms


    If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

    If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

    When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

    If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

    Embedded content from other websites

    Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

    These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


    Who we share your data with

    How long we retain your data

    If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

    For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

    What rights you have over your data

    If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

    Where we send your data

    Visitor comments may be checked through an automated spam detection service.

    Your contact information

    Additional information

    How we protect your data

    What data breach procedures we have in place

    What third parties we receive data from

    What automated decision making and/or profiling we do with user data

    Industry regulatory disclosure requirements