Portals. Website. WhatsApp. Email. Enquiries come in across every channel, at every hour — and most of them land outside of 9 to 5. Research backs it up: 91% of estate agents receive buyer and seller enquiries outside of regular office hours and over weekends.
Those leads aren’t waiting around. By the time your team gets to them, the applicant has already moved on. Or worse, your competitor picked up first.
78% of buyers go with the first agent to respond. Not the best. Not the cheapest. The first.
Lead Response Management Study