Buyers call when they’re ready to book a viewing. Vendors call when they need reassurance. Landlords call to progress a deal. These are the conversations that turn an enquiry into an instruction, and your team has dozens of them a day.
Then the call ends, and almost none of it survives. Not because your agents are careless, but because the phone has always sat outside the CRM. Nothing they say on it lands anywhere near the record, the timeline, or the follow-up.