AI CRMs for estate agents in 2026: 5 compared

Last updated: August 2026. Originally published May 2026.

The short answer

Alto Intelligence is the most complete AI CRM for UK estate agents in 2026. It is the only platform of the five with live AI across all five operational areas — prospecting, 24/7 lead handling, listing creation, plain-language analytics and compliance — with every action logged and auditable, and no usage-based token costs. Street has strong photo and listing AI but its agentic product, Cortex, is still in research beta. Reapit’s RAI Copilot has passed its announced launch window with no general availability. Rex has two of four announced AI pillars still due “late 2026”. Loop has no AI product.

Jump to: What to look for · Alto · Street · Reapit · Rex and Loop · Full comparison table · The verdict · FAQs

The AI conversation in estate agency software has moved fast this year. In May we compared three platforms. Since then Street has taken outside investment, Reapit’s headline AI product has passed its own launch window without a confirmed release date, and Rex has put a four-pillar AI suite into the market.

So this is now a five-way comparison — but not a five-way race. Three platforms are competing seriously on AI. Two more are worth understanding precisely because they aren’t, and for very different reasons.

We’ve compared all five on the criteria that actually determine whether AI changes how your agency operates. Not feature lists. Operational outcomes, governance, and what’s live versus what’s been announced.

This article is specifically about AI capability. If you’re choosing a CRM on the full picture – pricing, migration, property management, support – read our comparison of the 8 leading estate agency CRM platforms in 2026 instead.

What to actually look for in an AI estate agency CRM

Before comparing platforms, five questions worth asking of any provider:

• Is AI doing operational work, or just generating content? Listing descriptions are useful. AI that qualifies your leads at 11pm on a Sunday, automates your AML checks, and flags which agreed sales are about to fall through is a different category of useful entirely.
• Does it work with live pipeline data? AI that operates on static inputs – a photo, a template – is limited to the moment of creation. AI connected to live CRM data can flag what’s about to go wrong before it does.
• Is every action auditable? Estate agency operates in one of the most heavily scrutinised regulatory environments in the UK. In its most recent published list, HMRC issued 170 AML penalties to estate agency businesses in a single six-month period – more than any other supervised sector. AI that generates output without an audit trail isn’t AI you can rely on when the regulator comes asking.
• Who carries the governance risk? Some platforms give you the tools and let you build your own AI workflows. That sounds empowering. In practice it means your agency carries the governance burden. Who’s responsible when an AI-generated communication lands you in front of the Property Ombudsman?
• Is it live today, or is it a roadmap? The gap between ‘announced’ and ‘working in your agency today’ is where a lot of 2026 AI promises still live. Two of the platforms below have flagship AI products that have passed their own announced launch windows.

Alto Intelligence: what it is and what it does

Alto Intelligence is the AI suite built into Alto CRM, covering five operational areas: prospecting, lead handling, listing creation, data analysis and compliance. All five capabilities are live. All are embedded in Alto’s core workflow. Every action is logged, attributable and reviewable.

Alto Intelligence is not a bolt-on product, a separate subscription or a beta feature. It is built into Alto – the CRM platform used by around 35% of UK estate agencies.

That last point matters structurally. Alto Intelligence is not built on a generic language model pointed at a database. It runs on two decades of real agency workflow data: real transactions, real progression chains, real compliance patterns from a significant share of the UK market. That depth is not something a newer platform can replicate quickly.

Alto Prospecting (powered by Sprift)

Surfaces landlords and sellers showing real intent before competitors know they exist. Whole-of-market Sprift data is embedded natively in Alto – signals, contacts, branded mailer campaigns and tracking all run inside the CRM without a second login or separate contract. Agents using Alto Prospecting average 22% more instructions in year one. Kings Group’s Edmonton branch generated £96,000 in additional annual instruction revenue from it, in just 10 months.

Alto Lead Flow (powered by BridgeAI)

Alto Lead Flow handles inbound enquiries 24/7. It responds across portals, WhatsApp and email, qualifies applicants, books viewings directly into Alto diaries and screens 90% of lettings applicants before a negotiator steps in. Everything syncs back to the contact record automatically.

“13 qualified viewings booked over the weekend without lifting a finger.” – John Rees, Genie Homes.

Alto Smart Listings

Automates the full listing creation workflow. AI reads the actual floorplan and photographs for each property – not a template – generates room names, measurements and listing copy, then publishes to Rightmove, Zoopla, OnTheMarket and the agency’s website in a single action. Listings go to the vendor for approval before going live. 8x faster than manual. 30 minutes saved per listing on average.

Hunters Bradford: “Alto’s AI has taken listing creation from a half-day job to half an hour. Across 30 listings a month, that’s someone working full-time for two weeks.”

Alto IQ

The UK property market’s first autonomous AI data analyst built directly into a CRM. Alto IQ answers plain-language questions about pipeline, performance, compliance and forecasts and proactively surfaces anomalies before agents go looking for them.

Ask: “which negotiators have the highest fall-through rate?” or “where are arrears starting to build?” and get an instant visual answer – no report, no export, no data team. Alto IQ is free to all Alto Core and Elite customers with no additional token costs. The Accommodation Bureau saved 105 minutes in a single session on first use.

That last detail is worth pausing on. As you’ll see below, every other platform in this comparison either has no plain-language analytics at all, or ties it to a product that hasn’t shipped, or meters it by usage.

Alto Verification + AutoCert

Automates compliance end-to-end. Verification handles identity checks, AML screening and source of funds via Thirdfort, logged directly into the Alto contact record – every check attributable and reviewable.

AutoCert (powered by Aguru, rolling out now) detects expiring certificates across a managed portfolio, triggers renewal workflows automatically and handles the process end-to-end. Time per certificate renewal: from 30 minutes to five.

Every Alto Intelligence action is logged, attributable and reviewable by design. Alto has built its AI for the regulatory environment ahead, not just the one that exists today.

Street: capable tools, with a governance problem

Street is an AI-enabled estate agency CRM with six live tools covering listing creation, photo editing, out-of-hours call handling and content generation. It has real capability. It also has a governance model that places regulatory risk with the agency rather than the platform — and its agentic AI product, Cortex, is still in research beta on a waitlist, with pricing metered by usage.

Street’s six embedded AI tools are live: AI Onboarding (listing creation from floorplans and photos), AI Photo Editor, AI Call Handler (out-of-hours enquiry handling), AI Sales Summary, AI Content Generator and AI Tone of Voice. The AI Photo Editor, which launched in October 2025, handles virtual staging and object removal and is genuinely strong – credit where it’s due.

In July 2026, Street Group took strategic growth investment from Hg at a valuation of more than £200m, explicitly to deepen its AI capabilities. Tom and Heather Staff remain co-Chief Executives and majority controlling shareholders. This is a well-funded competitor and should be treated as one.

The Cortex question

Street announced Cortex on 27 April 2026: mass-personalised, agentic AI customer engagement. Three things agencies evaluating it should know as of August 2026.

It hasn’t gone fully live. Cortex is still described on Street’s own pricing page as being “in research beta”, with a waitlist as the primary call to action. In May 2026 Street said more than 300 agencies were “preparing to go live” – preparing, not live. That’s more than three months from announcement to still-in-beta.

£149/month is the entry tier, not the price. Street now publishes four tiers: Starter at £149/month (5 agents, 3 chatbots), Growth at £399/month, Pro at £1,599/month, and custom Enterprise pricing.

Usage is metered. Cortex bills in ACUs – Agent Compute Units. Street’s own definition: “Every agent run consumes ACUs based on the model tier, tokens processed, and tools used.” Each tier includes an ACU allowance, with overage packs and auto top-up available from Starter upward. At Cortex’s intended volume – personalised outreach to an entire customer base – usage cost is a variable, not a fixed line item. Agencies should model total cost of ownership, not headline licence fee, before committing.

By contrast, Alto IQ is included for Alto Core and Elite customers with no token costs and no usage meter.

More significantly, Street’s CEO has stated publicly that disclosure of AI-generated communications is “up to agents.” That position will not survive the direction of travel from the TPO, Property Ombudsman and ICO. Every Cortex action that is not logged, attributable and reviewable is a governance liability sitting on the agency’s desk, not Street’s.

What Street has published about Alto that is not accurate

Street’s own comparison piece – which as of August 2026 also compares five platforms – states that Alto has “no out-of-hours lead handling”.

This is incorrect. Alto Lead Flow powered by BridgeAI handles inbound enquiries 24/7. It responds across portals, WhatsApp and email, qualifies applicants and books viewings outside office hours. That is its primary function. Genie Homes booked 13 qualified viewings over a single weekend using it.

The same piece characterises Alto’s AI as “focused on content generation rather than running across the full operational workflow.” Alto Intelligence includes automated 24/7 lead qualification, whole-of-market prospecting, AML and identity verification, autonomous data analysis with anomaly detection, and end-to-end certificate renewal automation. That is not content generation.

To be fair to Street, its comparison does credit Alto correctly on plain-language reporting and compliance AI. But agencies reading any competitor comparison – including this one – should verify the claims independently. That is why we’ve dated and sourced ours.

The platform structure issue

Street’s AI is built on generic LLM output. Generic LLMs are non-deterministic – the same question on Monday can produce a different answer on Tuesday. In a regulated industry where consistency and auditability matter, that is a structural issue. Alto’s AI is engineered for specific agency workflows and built on real workflow data. The outputs are predictable, auditable and attributable.

The analytics gap

Alto IQ – plain-language queries, proactive anomaly detection, forecasting – has no equivalent in Street. Street’s reporting covers pipeline status, conversion rates and activity tracking. It tells you what happened. Alto IQ tells you why, and flags what is about to happen before you ask.

Reapit: a credible long-term competitor, still waiting on its own launch date

Reapit RAI is Reapit’s AI product. Its headline feature – RAI Copilot, a voice-first AI assistant – was announced in April 2026 as “launching summer 2026”. As of early August 2026, Reapit has not announced general availability. Reapit’s existing platform has real strengths. Its AI product remains, for now, a roadmap.

Reapit is a serious platform, and the scale is real: over 92,000 agents across 18,000+ branches managing approximately 1.3 million properties globally, and a genuine claim to more than 25 years of property data. Their Analytics+ product includes 30+ customisable reports, KPI dashboards and AI-infused trend forecasting – genuine capability that should not be dismissed. Their compliance infrastructure is solid, and they’ve been active on integrations this year, announcing partnerships with Goodlord in June 2026 and Just Move In in June 2026.

What Reapit has available now

AI property descriptions are live. Analytics+ with customisable reporting and trend forecasting is available. AI photo enhancement was listed as available at the April 2026 announcement. Thirdfort compliance integration has been available via the Reapit marketplace since 2023, with an extended partnership announced in March 2025 – but it is listed as a separate marketplace app rather than embedded by design into the core CRM workflow.

What Reapit does not yet have

RAI Copilot – the voice-first AI assistant and the centrepiece of Reapit’s AI positioning – was announced on 23 April 2026 with the wording “The RAI Copilot launches summer 2026, with RAI Builder to follow.” As of early August 2026, we could find no announcement of general availability, no launch release, no customer rollout and no revised date. Reapit’s most recent public description of Copilot, at the end of June 2026, was still framed in forward-looking marketing terms.

Natural language querying – Reapit’s equivalent of Alto IQ – arrives with Copilot. RAI Builder, the no-code AI agent tool, launches after Copilot. Whole-of-market prospecting data, 24/7 omnichannel lead handling and automated certificate renewal workflows are not available.

We’d rather be precise than point-score here: it is possible Copilot ships within weeks of this article. The point for agencies is that as of today you cannot evaluate it, demo it against your own data, or hold it to a date.

The AppMarket question

Reapit restricted agentic AI development for the third-party providers plugging into its AppMarket from around June 2025. In April 2026 it said partners would be able to register AI agents in the AppMarket “from June” 2026. Reapit has not publicly confirmed that this opened, and we could find no announcement or documentation saying it had.

Either way, the structure is the point: Reapit controls what enters its marketplace. Alto’s partner network – Sprift, BridgeAI, Aguru, Thirdfort, Bamboo and others – operates without platform gatekeeping.

The builder question

RAI Builder lets agencies build their own AI agents. In practice, every agency that builds its own agents also maintains them, governs them and carries responsibility when they produce incorrect or non-compliant output. The governance burden sits with the agency, not the platform. That is a meaningful distinction in a regulated sector.

The timing question

Agencies evaluating Reapit in August 2026 are making a decision about a platform whose most significant AI capabilities are not yet available. That is a reasonable long-term bet on a platform with genuine heritage and investment behind it. It is not the right choice for agencies that need AI working in their business now.

And another two AI options: Rex and Loop

Alto, Street and Reapit are the three platforms competing seriously on AI. Two others come up in agency shortlists, and both deserve an honest assessment – because in both cases the AI story is much thinner than the marketing category suggests, and in one case there isn’t an AI story at all.

Neither should be dismissed as a CRM. Both have real strengths. But if AI is what’s driving your decision in 2026, neither is currently in the same category as the three above.

Rex: an AI suite where half of it is still coming

Rex announced a four-pillar AI suite in May 2026. Two pillars are available. Two are still labelled “coming late 2026” on Rex’s own product pages. Its AI prospecting works on your own database rather than whole-of-market data, and it has no AI lead handling at all.

Rex Software – majority-owned by Potentia Capital, and merged with Cirrus8 and RealTrust in January 2026 – announced Rex AI on 7 May 2026, structured as four pillars: AI Admin (also branded AI Assist), AI Prospecting, AI Nurture and AI Manage.

What’s live. AI Assist, AI Prospecting, email and SMS generation, natural language filters and ad content generation. At announcement, AI Admin was in beta and AI Prospecting was “launching in the coming weeks”. Both are now listed as available on Rex’s product pages.

What isn’t. AI Nurture and AI Manage were announced as “later 2026” and, as of August 2026, are still labelled “coming late 2026” on Rex’s own site. Half the advertised suite is not yet live. Forecasting sits inside AI Manage, so it’s on the far side of that line.

Where it differs from the top three, specifically:

• Prospecting is internal, not whole-of-market. Rex’s own help documentation says AI Prospecting uses “signals already in your Rex CRM”. It produces a ranked daily call list from your existing database. That’s genuinely useful – but it is not the same thing as Alto Prospecting surfacing landlords and vendors across the whole market via Sprift, before they’re listed anywhere.
• No AI lead handling. Rex captures inbound portal and website leads, but we found no AI qualification, no AI chatbot, no AI voice agent and no WhatsApp channel. Its 24/7 answer is an integration with Moneypenny – a human telephone answering service.
• Listing AI is copy only. Rex generates portal and ad copy from structured listing data. We found no evidence of floorplan or photograph interpretation, and no AI-generated room names or measurements.
• No native AI photo enhancement or virtual staging. Photography, floorplans and tours are ordered from a third party, Made Snappy 360.
• Natural language means search, not analytics. Rex’s “Smart Natural Language Filters” let you filter records in plain English. That’s record retrieval, not a data analyst. We found no anomaly detection anywhere in the product, live or announced.
• AML is new and partner-led. Rex shipped its first AML integration – APLYiD – in April 2026. Before that, AML in Rex was a manual status field. We found no source-of-funds automation.

Where Rex deserves credit. It has a genuinely open REST API plus Zapier, which is more than can be said for a gatekept marketplace. It has a serious UK customer in Spicerhaart, which selected Rex for lettings and property management. And Rex PM, its purpose-built lettings and property management product, is a real product rather than a retrofitted sales CRM.

Two practical caveats for UK agencies. Rex PM only launched in the UK in November 2025, so UK lettings and property management is under a year old. And Rex remains an Australia-first business in places that matter: its UK features page still lists Australian-only tooling such as REI Forms, Realworks, RP Data and PriceFinder, and the AI example on its UK CRM page is denominated in dollars. Rex publishes no UK customer count and no UK market share figure – the 10,000-agent figure it quotes is explicitly worldwide. Pricing is quote-only, with Rex AI bundled into the Professional tier and excluded from Starter.

Loop: a good CRM that hasn’t gone down the AI route at all

Loop is a well-liked, well-priced UK CRM for independent agents with strong service reviews. It also has no named AI product and no publicly documented AI features. If AI is your decision criterion, Loop isn’t competing for it — and doesn’t claim to be.

Loop Software Ltd is an independent, founder-and-management-owned UK business based in Moreton-in-Marsh, incorporated in 2017. It covers both sales and lettings, including lettings accounting, and is aimed squarely at ambitious independent agents rather than corporates.

On AI, the finding is straightforward: we could not find one. Not a light AI layer – no AI feature at all, named or unnamed. Specifically:

• Loop’s support knowledge base runs to 28 categories, none of which is AI.
• Its release notes contain no AI mentions.
• Its complete public API index lists no AI endpoints.
• It has no AI product page.
• When The Negotiator published a feature on estate agent CRMs and the AI revolution in July 2026, profiling ten vendors – including Rex, Alto, Reapit, Street, iamproperty, Goodlord and others – Loop was not among them.

The features that come closest are all rules-based rather than AI:

• Seller Spy and Prospecting. Loop matches registered buyers against competitor listings and flags properties by rule-based category – new instruction, slow mover, fall through, reduction, withdrawn. This is a genuine differentiator and a real reason agencies choose Loop. It is not AI, and it works from competitor portal listings rather than whole-of-market data.
• Portal Autoresponder and automated viewing booking. Loop auto-emails portal enquirers a configurable question set and returns the answers into the CRM, flagged for follow-up, and can gate viewing slots behind qualifying questions. It runs 24/7 in the sense that any automation does. It is template- and rules-based, covers portals and email only, and has no WhatsApp, no voice handling and no conversational qualification.
• Listing creation is manual. Type, beds, baths, images, floorplans and both descriptions are entered by hand. No AI copy, no floorplan reading, no measurement extraction, no photo enhancement.
• Certificates are reminders, not renewals. Certificates are configured per property with expiry dates and a reminder period that notifies the property manager. There’s no automatic contractor instruction and no renewal automation.
• AML sits with a partner. Loop integrates with Kotini for AML checks and Terms of Business, documented in May 2026. We found no source-of-funds automation.

The fair conclusion is not that Loop overclaims on AI. It’s that Loop hasn’t made the AI investment, and doesn’t pretend it has. For an independent agency that wants a modern, affordable, well-supported CRM with strong competitor-listing prospecting and no lock-in, that’s a coherent proposition. For an agency whose 2026 priority is AI doing operational work, it isn’t the answer.

How Alto, Street, Reapit, Rex and Loop compare

Ranked on AI capability, August 2026

1. Alto — five operational AI capabilities live and embedded; included, not metered; every action auditable.
2. Street — six live AI tools and strong photo enhancement, but its agentic product is in research beta and usage is metered.
3. Reapit — solid platform at real scale; flagship AI product past its announced launch window with no general availability.
4. Rex — two of four announced AI pillars live; prospecting limited to your own database; no AI lead handling.
5. Loop — no AI product; a capable, well-priced CRM competing on other things entirely.

The verdict

Alto Intelligence is the most complete AI CRM for UK estate agents in 2026. It covers prospecting, 24/7 lead handling, listing creation, data analysis and compliance – all live, all embedded in Alto’s core workflow, all built on two decades of real agency data from around 35% of the UK market. Every action is auditable. Every capability is live today. And it’s the only platform here where plain-language analytics is both shipped and included rather than metered, roadmapped or absent.

Street has real AI capability, particularly in photo enhancement, and its listing creation tools are strong. It is now well-funded and should be taken seriously. But its flagship agentic product is still in research beta on a waitlist, its true cost is metered by usage rather than fixed at the headline £149, and it has no equivalent to Alto IQ.

Reapit’s existing platform is solid and its scale is real. But RAI – the product Reapit is asking agencies to evaluate against – has passed its own announced launch window without a confirmed general availability date. Agencies choosing Reapit in August 2026 are betting on a roadmap.

Rex has made a credible start and has a genuinely open API, but half its announced AI suite is still months away, its prospecting works only on your own database, and it has no AI lead handling at all. Its UK lettings product is less than a year old.

Loop is a good, fairly priced, well-supported CRM for independent agents – and no AI. That’s a legitimate choice, but it’s not an AI choice.

The agencies that will look back on 2026 as a competitive turning point are the ones that moved on AI that was live, auditable, and built for the regulatory environment they actually operate in.

If AI isn’t the only thing driving your decision, our comparison of the 8 leading estate agency CRM platforms covers pricing, migration, property management and support across a wider field.

See what Alto Intelligence could do for your agency →

Frequently asked questions

What is the best AI CRM for estate agents in 2026?

Alto Intelligence is the most complete AI CRM for UK estate agents in 2026. It is the only platform with live AI across all five operational areas: prospecting, 24/7 lead handling, listing creation, plain-language data analysis and compliance automation. Street has strong photo enhancement and listing tools but its agentic AI product, Cortex, remains in research beta and its usage is metered. Reapit’s core AI product, RAI Copilot, has no announced general availability as of August 2026. Rex has two of four announced AI pillars still labelled “coming late 2026”. Loop has no AI product.

What is Alto Intelligence?

Alto Intelligence is the AI suite built into Alto CRM. It covers five operational areas – prospecting, lead handling, listing creation, data analysis and compliance – all live and embedded directly into Alto’s core workflow. Alto Intelligence is not a separate product or add-on. It runs on two decades of real UK estate agency workflow data from a platform used by around 35% of UK estate agencies.

What is an AI CRM for estate agents?

An AI CRM for estate agents is a customer relationship management platform with artificial intelligence built into the core agency workflow, rather than bolted on as a separate tool. In practice that means AI doing operational work: qualifying inbound leads outside office hours, generating and syndicating listings from floorplans and photographs, answering plain-language questions about pipeline and performance, automating AML and identity checks, and chasing expiring compliance certificates. The distinction that matters in 2026 is between platforms where AI performs auditable operational tasks and platforms where AI only generates content.

Which AI CRMs did we compare, and why these five?

Alto, Street and Reapit are the three platforms competing seriously on AI for UK estate agencies. Rex and Loop are included because both appear on agency shortlists and both are frequently grouped into the “AI CRM” category – Rex because it announced an AI suite in May 2026, Loop because it is a strong modern CRM. On close examination, both offer materially less AI capability than the top three, and in Loop’s case none at all.

Does Rex have AI?

Yes, partly. Rex announced a four-pillar AI suite on 7 May 2026: AI Admin (also called AI Assist), AI Prospecting, AI Nurture and AI Manage. AI Assist and AI Prospecting are available. AI Nurture and AI Manage were announced as “later 2026” and are still labelled “coming late 2026” on Rex’s own product pages as of August 2026. Rex’s AI prospecting works on signals in your own Rex database rather than whole-of-market data, and Rex has no AI inbound lead handling – its 24/7 option is an integration with a human telephone answering service.

Does Loop have AI?

We found no named AI product and no publicly documented AI features in Loop as of August 2026. Loop’s support knowledge base has no AI category, its release notes contain no AI mentions, and its public API index lists no AI endpoints. Loop was also absent from The Negotiator’s July 2026 feature on estate agent CRMs and AI, which profiled ten other vendors. Loop’s prospecting, Seller Spy, portal autoresponder and automated viewing booking are rules- and template-based rather than AI. Loop is a capable CRM with open pricing, an open API and good service reviews – it simply has not gone down the AI route.

Is Street Cortex available?

Not as a generally available product. Street announced Cortex on 27 April 2026. As of August 2026 Street’s own pricing page describes Cortex as being “in research beta” with a waitlist. Street said in May 2026 that more than 300 agencies were preparing to go live. Pricing now runs across four tiers – Starter £149/month, Growth £399/month, Pro £1,599/month and custom Enterprise – with usage metered in Agent Compute Units on top of the licence fee, plus overage packs and auto top-up.

Has Reapit RAI Copilot launched?

Reapit announced on 23 April 2026 that “The RAI Copilot launches summer 2026, with RAI Builder to follow.” As of early August 2026 we could find no announcement of general availability, no launch release and no revised date. Natural language querying – Reapit’s equivalent of Alto IQ – is due to arrive with Copilot, and RAI Builder follows after it. Agencies that need AI working now cannot currently evaluate Copilot against their own data.

Does Alto have out-of-hours lead handling?

Yes. Alto Lead Flow powered by BridgeAI handles inbound enquiries 24/7 across portals, WhatsApp and email. It qualifies applicants and books viewings into Alto diaries automatically, outside office hours. Some competitor comparison pieces have incorrectly stated that Alto has no out-of-hours lead handling. This is not accurate.

What is Alto IQ?

Alto IQ is the UK property market’s first autonomous AI data analyst built directly into a CRM. It answers plain-language questions about pipeline, performance, compliance and revenue forecasting, and proactively surfaces anomalies — stalling deals, building arrears, cold applicants — before agents go looking for them. It is free to all Alto Core and Elite customers with no additional token costs or subscriptions. None of the other four platforms in this comparison currently offers a shipped, included equivalent.

How much do AI CRMs cost, and are there hidden AI costs?

Cost models differ significantly and matter more than headline price. Alto includes Alto IQ for Core and Elite customers with no token costs. Street’s Cortex charges a licence fee from £149 to £1,599 per month plus metered Agent Compute Unit usage, with overage packs. Rex bundles Rex AI into its Professional tier and excludes it from Starter, with pricing available on quote only. Loop publishes pricing openly at £100/month for the first user plus £50 per additional user on a 30-day rolling contract, with no AI component. Reapit does not publish AI pricing. Any agency comparing platforms should model total cost of ownership including usage, not headline licence fee.

Is AI governance important for estate agents?

Yes. HMRC’s most recent published list of non-compliant businesses recorded 170 AML penalties against estate agency businesses in a single six-month reporting period – more than any other supervised sector. The Property Ombudsman reported in July 2026 that property complaints rose by more than 50% in the first half of 2026, and attributed part of that rise to consumers using AI to produce detailed, well-presented submissions. Separately, industry compliance specialists have warned that AI-enhanced property imagery raises transparency issues, and that DMCC requirements apply regardless of whether marketing content is AI-generated or human-created. Platforms that log, attribute and make every AI action reviewable are structurally better positioned for that environment. Alto Intelligence logs every action by design. Not every platform does.

What should estate agents look for in an AI CRM?

The most important questions are: does the AI do operational work or just generate content; does it connect to live pipeline data; is every AI action auditable; who carries the governance risk when something goes wrong; and is the capability live today or on a roadmap. Two of the five platforms in this comparison have flagship AI products that have passed their announced launch windows. Ask any vendor for a live demonstration against your own data, and ask what the usage cost looks like at full volume.