Updated for 2027 in October 2026. Product, competitor and regulation information checked in October 2026. Originally published August 2026.
What’s the estate agent’s answer to tighter margins, heavier compliance and customers who expect replies in minutes? A CRM that works as the operating system at the heart of the agency. Far from being an address book or a glorified diary, the right CRM runs everything that drives performance: instructions and pipelines, marketing, compliance, prospecting, reporting and, in 2027, AI that finishes whole jobs for you to approve. With agent licensing confirmed, the PRS Database going live and AI moving faster than ever, choosing the right CRM matters more going into 2027 than it has for years. To help you choose well, we’ve taken a straight-talking look at eight UK estate agency CRMs, with the most detail on the three agencies ask us about most: Alto, Reapit and Street. We compare them on what really matters (switching and migration, ROI, AI and automation, integrations and support) so you can decide with confidence.
Quick answer: For most UK estate and letting agencies in 2027, Alto offers the strongest all-round value. It’s the UK’s #1 estate agent CRM, trusted by over 6,000 agents and used by over a third of UK estate agents, with free data migration, go-live in under 4 weeks and six live Alto skills that finish everyday agency jobs, from the appraisal report to the progression chase, and hand back a finished draft to approve. Reapit suits large enterprise networks. Street is a modern option for start-ups.
What makes the best estate agency CRM for 2027?
This comparison is based on publicly available product information, customer feedback, third-party reviews where available, and Alto’s own customer and usage data. Features, pricing, go-live times and outcomes vary with agency size, set-up and usage, so treat this as a practical guide to help you judge fit, not an exhaustive technical comparison. For a full scorecard, see how to choose an estate agency CRM: the 2027 buyer’s guide. Here’s what to look for.
One system for the whole job
Sales, lettings, property management and client accounting in one place. Every system you stitch on is another login, another contract and another place for data to go missing.
AI that finishes the job, and that you can change
In 2027 the dividing line isn’t whether a CRM has AI. It’s whether the AI does the work (writes the appraisal, matches the applicants, chases the sale) and hands it back for a person to approve, whether you can change how it works, and whether every action is logged. AI that only writes listing text is last year’s question.
Compliance that runs itself
Certificates that renew automatically, AML checks logged against the contact, and a dated audit trail ready for when a redress scheme, local authority or the new agent regulator asks for evidence.
Switching and migration
Getting started should be fast and supported. Full data migration should be included, not an afterthought or an extra cost. The quicker you go live, the sooner you see value.
Ease of use and adoption
A CRM only works if your team actually uses it. That means a clean interface, logical workflows and features that fit how agents already work.
Prospecting and instruction growth
The best CRMs help you grow the business, not just run it. Look for tools that find new leads, help win instructions and track what works.
Reporting and business insight
You should be able to see what’s working, where the gaps are and where to focus next, ideally by asking a question in plain English rather than building a report.
Integrations
A good CRM connects with the rest of your systems: portals, marketing tools, compliance apps, accounting and more, through an open marketplace rather than a bespoke project each time.
Support, training and reviews
Switching systems is a big move. You want a provider that trains your team properly, supports you once you’re live, and has a review record you can check on sites it doesn’t control.
Return on investment
Whether it’s time saved, headcount avoided or more instructions won, the right CRM should pay you back quickly. Look at three-year total cost of ownership, not the headline licence fee.
Alto: the market leader raising the bar
Alto is the UK’s #1 estate agent CRM. With over 15 years in the market, it’s trusted by over 6,000 agents and used by over a third of UK estate agents, including many of the UK’s fastest-growing independents and multi-branch brands. It’s the go-to platform for agents who want the last CRM they’ll ever need. Here’s how Alto performs on what matters most going into 2027.
1. Switching and migration
One of Alto’s biggest strengths is how quickly you can get started. Set-up and full data migration are included as standard, with no hidden fees. Alto gets agencies live in under 4 weeks, and the average go-live is 16 days, around two to three times faster than other providers. Alto’s dedicated migration team has completed over 1,600 CRM switches in three years, from more than 50 different systems, and every one of them was migrated for free. No charge for data complexity. No extras for additional branches. What you’re quoted is what you pay. Alto handles everything, including historic data, so you can switch without disrupting everyday work. As one multi-branch agency put it: “We were nervous about switching, but it was seamless. We were live and seeing benefits in no time.”
2. AI that finishes the job
Going into 2027, the best estate agent CRMs are well ahead on AI. Alto is an AI-native CRM, and its AI works in two layers.
Six Alto skills that do the job, not just help with it
Where an AI feature helps an agent complete a job, an Alto skill does the job from start to finish and hands back a finished draft for the agent to approve. Alto has six skills live:
- Appraisal builder: writes the whole appraisal report and ranks the properties that are actually comparable, in your agency’s voice.
- Property matcher: emails applicants their matches the day a property launches or a price drops, one curated update per contact.
- Listing writer: writes the description, bullets and room-by-room in your agency’s style, learned from listings you’ve already published.
- Progression chaser: ranks your pipeline worst first, tells you which sales are in danger and why, then drafts the chase.
- Alto IQ: answers questions about the business in plain English with a chart, table or number.
- Message writer: drafts every email in your branch’s tone of voice. It runs underneath the other five and works on its own.
Every Alto skill can be changed by the agency using it (the criteria it judges on, the tone it writes in, the thresholds that decide what gets flagged), and agencies can build their own with the same tools Alto’s team used. No code needed. Nothing reaches a client until an agent presses send, and every action is logged.
AI built into the everyday workflow
- Smart Listings reads the floorplan and photos, writes the listing and publishes it to every portal in one action, saving around 30 minutes per listing.
- 24/7 lead handling, powered by BridgeAI, qualifies enquiries across portals, WhatsApp and email and books viewings straight into Alto diaries.
- Alto’s AutoCert tracks certificate expiries and runs the renewal, cutting the admin per certificate from around 30 minutes to five.
- Alto Verification, powered by Thirdfort, handles ID, AML and source of funds checks, cutting client checks and set-up time by around 85%.
Alto saves each user 10+ hours a week. For most agencies, that’s the equivalent of adding one or two extra people to the team. Alto’s AI runs on 20 years of agency workflow data, around 1 billion anonymised data points, which is why its judgements on comparables, matches and at-risk sales hold up.
More detail in six Alto skills, live from September, and the bigger picture in AI for estate agents in 2027. If AI is the deciding factor, we compare five AI CRMs for estate agents in 2027 in detail, covering what’s live today and what’s still to come.
3. Prospecting and growth
Alto Prospecting helps agents identify properties and landlords likely to come to market before they appear on portals. It covers England and Wales, uses GDPR-compliant data and includes built-in tools for direct mail and outreach. Agencies using Alto Prospecting report winning up to 22% more instructions than those not using it.
4. Integrations and compliance
Alto connects to 100+ tools agencies rely on, including marketing platforms, portals, EPC providers, AML checks and more, all managed through the Alto Marketplace, so you can add new services without extra technical support. Compliance runs through lettings, documentation and client accounting, with AutoCert and Alto Verification doing the chasing and logging.
5. Support, training and reviews
Alto’s UK-based support team offers live chat, email help, regular webinars and on-demand digital training built for each role in the agency. Alto is also one of the most reliable platforms on the market, with consistently stable uptime and a fast, responsive experience.
On reputation, Alto has the strongest independent review record of any major CRM: a 4.8 out of 5 rating on AllAgents, over 420 reviews across Trustpilot, AllAgents and Kerfuffle, and 250+ verified five-star reviews in 2026 alone. As one user put it: “Our only regret is not switching sooner.”
6. Return on investment
Alto reports that most customers see a return of 5 to 10 times their investment within the first year. That comes from:
- Saving the equivalent of one to three hires’ worth of admin time
- Saving each user 10+ hours a week
- Winning more instructions with better prospecting tools
Alto isn’t just a tool to manage operations. It’s a platform that helps agencies grow.
Is Alto the best estate agent CRM for you?
Alto suits growing independent agencies and multi-branch operations that want: ✔ Fast switching and time to value ✔ AI that finishes real jobs, built in ✔ A platform that keeps getting better
Reapit: powerful, but built for enterprise
Reapit is one of the most established CRMs in the UK property sector, with a strong presence among large corporate and franchise networks. It offers deep functionality, mature reporting and broad configurability, which is particularly valuable for multi-branch and multi-brand organisations with complex operational needs. In September 2026 it announced more than £20m of new investment from Accel-KKR, alongside a customer portal called Reapit Home.
1. Implementation
Reapit’s implementations are often longer and more structured, with timelines commonly running over several months for larger or more complex organisations. Feedback from agencies suggests set-up can be lengthy and may need in-house resource to manage. Full data migration is often an extra cost, and implementation can be slowed by technical complexity or custom configuration, so agencies may wait several months before they can use the system fully.
2. Complexity and AI
Reapit is designed to be flexible, but that flexibility often brings complexity. Many users describe the system as heavy or hard to navigate without extensive training, and agencies without dedicated operations or IT support may struggle to get the most from it.
On AI, Reapit announced RAI in April 2026, with its headline RAI Copilot assistant “launching summer 2026” and RAI Builder to follow. When we checked in October 2026, Copilot still had no confirmed general availability, and AI property descriptions and Analytics+ forecasting were the main AI features live. Some functionality, such as automation or AI, is limited or only available through extra modules or paid add-ons, which can add to both cost and set-up time.
3. Reporting and analytics
Reapit performs strongly on enterprise reporting. Agencies that need deep performance tracking across several offices, teams or brands will find its reporting tools well developed. However, many of these features aren’t ready out of the box and may need set-up or technical support.
4. Integrations
Reapit offers a large marketplace for third-party tools. Agencies have noted challenges connecting newer proptech platforms or tailoring integrations without specialist help, which is worth bearing in mind if you expect to add or change tools often.
5. Pricing and support
Reapit uses a more rigid and higher pricing structure than many other CRMs. There’s a five-user minimum, which can be limiting for smaller teams, and agencies often pay for features whether they use them or not. Support runs through Reapit’s service desk and knowledge base, but feedback suggests response times can vary, and some users feel they get less attention than larger corporate clients.
6. Return on investment
Reapit can be a good fit for enterprise networks with structure and scale, though the path to ROI is often slower. With a longer set-up, modular pricing and fewer automation tools included as standard, agencies may need more time and budget to reach full productivity.
Is Reapit the best estate agent CRM for you?
Reapit could be right for you if your agency fits this profile: ✔ Corporate or franchise networks with complex reporting and workflows ✔ Agencies with internal IT or operations resource ✔ Organisations prepared for a longer rollout and higher set-up investment
Street: modern UI, strong option for start-ups
Street is a newer CRM on the UK scene, known for its low entry price, which makes it appealing to smaller agencies looking to get started quickly. For new or sales-led agencies prioritising speed, simplicity and modern design, Street can be an easy system to adopt early on. However, its pricing has been tied to stock volume, so the more you list, the more you pay, which can make the platform much more expensive as your business grows. Street no longer publishes prices on its website, so get a quote at the size you’re planning to be, not the size you are today.
In July 2026 Street Group secured a strategic growth investment from private equity firm Hg, valuing the business at more than £200m. The raise, reported at around £7m from Hg with additional participation from institutional clients via its Hg Mercury Fund, is funding further development of Street’s core CRM, its Spectre prospecting platform and Cortex, its AI agent-building tool. It’s a strong vote of confidence in Street’s growth, though it doesn’t change the functionality gap covered below for agencies with more complex, high-volume or lettings-heavy portfolios. It’s also fair to ask what a minority PE investment means in practice. Hg’s capital comes with a return to earn, and growth investments typically bring revenue or expansion targets. This isn’t Street’s first outside funding either (it took a £3.3m raise from Praetura Ventures in 2024), so it’s worth watching whether that shapes Street’s product priorities or pricing through 2027.
1. User experience and design
Street’s main strength is its design. The interface is clean, modern and easy to navigate, and smaller teams often find it easy to pick up without much training. But design only goes so far. Agencies managing high property volumes or more complex operations may find the system starts to feel limited.
2. Automation and AI
Street was one of the first UK CRMs to introduce AI features, and it has six AI tools live, with a strong AI photo editor. However, feedback suggests these tools are narrowly focused and less built into wider workflows like compliance, reporting or lead management. Many work in isolation and focus more on property marketing than on overall agency performance.
Its agentic product, Cortex, was announced in April 2026. In August 2026 Street added lettings agents and a conversational assistant, but when we checked in October 2026 Cortex was still on a waitlist, with usage-based pricing metered in Agent Compute Units. By contrast, Alto’s six skills are live, each completes a whole job and hands back a draft to approve, and Alto IQ is included for Core and Elite customers with no token costs.
3. Pricing and growth penalties
Street’s pricing has been based on stock volume, so the more you list, the more you pay. There have also been charges for e-signatures, active listings and certain core features. As agencies grow, these costs can stack up quickly, and what feels affordable for a small team can become far less efficient as your business grows.
4. Data migration
Street has charged £1,500 per migration and doesn’t offer full data migration. Unlike providers who import full client histories, Street typically performs a limited data cleanse, which can mean starting fresh or rebuilding years of records by hand. For many agents, that creates friction and raises concerns about long-term continuity.
5. Support and reputation
Some buyers say it’s harder to get an independent view of Street, because there are few third-party reviews available, and none on Trustpilot or AllAgents. There are also reports of patchy support, slow response times and unresolved issues, particularly around compliance data and lettings.
6. Return on investment
Street can offer fast set-up and ease of use for new or smaller teams. But as needs become more complex, many agencies find themselves paying more for less, especially if their business depends on lettings or compliance-heavy workflows.
Is Street the best estate agent CRM for you?
If you’re early in your growth and value simplicity over scale, Street could be the right option. It suits: ✔ Single-branch or early-stage agencies ✔ Teams who prioritise a clean UI and quick adoption ✔ Sales-led agencies with limited lettings requirements
What’s the best CRM for letting agencies managing 500+ properties?
The best CRM for a lettings agency managing hundreds of properties is one that’s properly built for that size, with certificate automation and block management built in, not sold as extras.
Managing 500 or more properties is a different job to managing 50. In a post Renters’ Rights world, agents choosing a CRM for a large lettings book have to think about compliance above all else. A single compliance failure can mean a civil penalty of up to £40,000 for a repeat breach, and exposure grows with every new let. 2027 adds PRS Database registration for every let property by 14th November 2027, and agent licensing is on the way. Block management is an increasingly popular way to add recurring revenue, but it brings its own layer of regulation and risk. A letting agent CRM that automates compliance across the whole portfolio is vital.
A large portfolio still needs to be a growing one, so think about how well a property management CRM handles high volumes of leads and supports prospecting without adding admin. You’ll also want reporting that covers multiple branches in real time and lets you ask questions in plain English. This is where choosing the right letting agent CRM makes all the difference.
How do Alto, Reapit and Street compare for letting agencies managing 500 or more properties?
| What it does | Alto | Reapit | Street |
| AI skills that finish whole jobs | ✓ Six Alto skills live: appraisal builder, property matcher, listing writer, progression chaser, Alto IQ and message writer. Agencies can change them or build their own | ✗ RAI Builder due after RAI Copilot, which has no confirmed general availability | ✗ Cortex on a waitlist, usage metered |
| Lead handling | ✓ 24/7 lead handling powered by BridgeAI across portals, WhatsApp and email, qualifies applicants and books viewings into Alto | ✗ Not confirmed live across channels | ✗ No multi-channel qualification. AI Call Handler covers out-of-hours calls |
| Whole-of-market prospecting | ✓ Sprift data built in, one login and one contract, agents average 22% more instructions in year one | ✗ No whole-of-market equivalent announced | Spectre available, but a separate product on a separate contract |
| Certificate compliance automation | ✓ AutoCert tracks expiring gas, EPC and EICR certificates across the portfolio and coordinates suppliers, landlords and tenants | ✗ No certificate renewal automation live or announced | ✗ No live renewal workflow; compliance checks are in Cortex, which is on a waitlist |
| Block management | ✓ Service charge management, compliance reporting and high-rise fire safety included | ✗ Block management no longer available | ✗ No block management |
| Plain-English analytics and anomaly detection | ✓ Alto IQ answers plain-English questions and flags anomalies like rising arrears. Included for Core and Elite customers | ✗ Natural language querying not live until RAI Copilot. Analytics+ covers reporting and forecasting | ✗ Basic pipeline and activity reporting only |
| AML and ID compliance | ✓ Alto Verification powered by Thirdfort, built in. Every check logged in the contact record | ✗ Thirdfort via the AppMarket, separate activation, not in the core workflow | ✗ ID and AML available, no automated source of funds |
| Governance and audit trail | ✓ Every AI action logged, attributable and reviewable, nothing sent without approval | ✗ Not yet live. Arrives with RAI Copilot | ✗ AI disclosure left to agents, so governance risk sits with the agency |
| AI listing creation | ✓ Smart Listings reads floorplans and photos and publishes to all portals in one action, 30 minutes saved per listing | ✓ AI property descriptions live | ✓ AI onboarding and photo editing live |
| Client accounting | ✓ Built in | ✓ Offered, but full accounting and the data warehouse are chargeable on lower tiers | ✓ Included |
| Lettings progression | ✓ Start-to-finish workflow | ✓ Established | ✓ Included |
| Applicant matching | ✓ Property matcher skill sends curated matches automatically | ✓ Available | ✓ Cross-branch matching |
| Maintenance management | ✓ Automated triage, tasks created in Alto | ✓ Tracking within the CRM | ✓ Tenant app for requests |
| Landlord and tenant portal | ✓ Keyflo gives landlords and tenants a connected portal | ✓ Owner portal, tenant app and the new Reapit Home portal | ✓ Client portals with self-service |
Why Alto wins as the best CRM for large letting agents
Once a lettings book gets to a certain size, a handful of things decide which letting agent CRM fits best: compliance, block management, analytics, AI and prospecting. This is where Alto pulls ahead.
- Certificate compliance is automated. Alto’s AutoCert tracks expiring gas safety, EPC and EICR certificates across the portfolio and coordinates the suppliers, landlords and paperwork involved. It saves around 80% of admin time per renewal, roughly 70 hours per branch a year. With a large portfolio that adds up fast, because one compliance failure can mean a civil penalty of up to £40,000.
- It’s the only option with block management built in. Service charge management, compliance reporting and high-rise fire safety all sit inside Alto. It’s what brought Redwing Living, part of the Regenda Group with more than 2,000 properties, to Alto after Reapit stopped offering it. “Alto gives us a dedicated solution for block management that integrates with our wider reporting environment without disrupting the rest of the business,” said Head of Residential Management, Kayleigh Davenport.
- Analytics give you straight answers. Alto IQ takes questions about pipeline, arrears and forecasting and answers instantly, flagging issues like building arrears before anyone looks. The Accommodation Bureau cut a maintenance review from over two hours of spreadsheet work to under 15 minutes. Director Sam Whitehead said Alto “has turned guesswork into confident, strategic decision-making.”
- AI takes whole jobs off the team. Alto’s property matcher, Alto IQ and message writer skills handle the repetitive work that grows with every property you manage, and nothing reaches a landlord or tenant until someone approves it.
- Prospecting, lead handling and governance are built in. Sprift data sits inside Alto with no second login or separate contract, and agents win 22% more instructions on average. Every AI action is logged and reviewable, ready for the regulation that’s coming.
Why aren’t Street and Reapit suitable as property management software for letting agents with large portfolios?
Reapit’s block management is no longer available and it has no certificate renewal automation live or announced, so the two things that matter most at this size are missing. Reporting needs IT support, plain-English querying isn’t live yet, and there’s no whole-of-market prospecting.
Street has no block management at all, and its own marketing points it at single-branch and early-stage agencies. Reporting is basic, prospecting runs on a separate contract, and its AI compliance checks are still waiting on Cortex’s general availability. It also leaves AI disclosure to the agent, so the governance risk lands on the agency.
For larger letting agencies, Alto is the only option here that brings AI, compliance, prospecting, analytics and block management together in one system. It’s the best CRM for letting agencies managing 500+ properties.
Beyond Alto, Reapit and Street: 5 more platforms compared
Dezrez
Dezrez has been in the UK market for over 25 years. It offers a sales, lettings and property management CRM alongside its MarketReady module for material information and AML compliance. It’s an established, credible platform, particularly for agencies who’ve been on it a long time.
Where it tends to fall down, according to both AllAgents and Trustpilot reviews, is communication and account management. Reviews consistently mention long gaps between contact and slow support when something goes wrong. Pricing is the other flag: property management is billed per managed unit, so costs can climb as a portfolio grows, and agencies leaving the platform have reported being charged £500 plus VAT per branch just to extract their own data, on top of remaining contract fees.
“I was chasing them for answers, and they never responded, it just wasn’t there,” says Stephanos Stephanides, director at Avrasons, who evaluated Dezrez before choosing Alto. “If that’s how they are when you’re trying to buy, what are they like when you actually need them?”
For agencies who value being able to reach someone quickly, or whose costs are creeping up as they grow, that’s worth checking before renewing.
10ninety
10ninety is well regarded on the financial and accounting side of the business. Agencies who’ve moved on from it consistently describe that part as solid and dependable. Where it tends to come up short is everything around growth: prospecting, business development reporting, and giving leadership real visibility into what’s happening across a multi-revenue-stream business.
“It’s been strong on the financial side for us,” says Tom Parkinson, sales and lettings director at NPP Residential, which switched from 10ninety to Alto. “But from a business development and operational perspective, prospecting, reporting, tracking opportunities, it just wasn’t giving us what we needed.”
Reviews echo this, noting the platform could do with modernising and doesn’t connect as closely with day-to-day tools like calendars and social channels as agencies now expect. It’s a fair choice if clean accounts are the priority. It’s less so if you’re trying to grow instructions or need reporting detailed enough for a complex or international client base.
Arthur Online
Arthur Online positions itself as an all-in-one lettings and property management platform, and its web and mobile apps get consistently good marks for being easy for tenants to use. Tenant issue raising and landlord visibility are real strengths. In September 2026 Aareon, Arthur’s owner, announced Aareon Intelligence, a governed AI standard, though it isn’t yet clear what that will mean for Arthur users.
The recurring problem, in reviews and among agencies who’ve since moved off it, is structural. Arthur organises data at the unit level, which creates friction for agencies managing multi-room HMOs, where properties, units and tenancies need to flow together cleanly.
“No matter how many trainings we did, we just couldn’t get it to work,” says Omar Aziz, founder of Aziz Group Holdings, an HMO-focused lettings agency that switched from Arthur Online to Alto.
Financial workflows (guaranteed rent and a clean separation of landlord and tenant money) were another common complaint, and support response times get criticised, with 2026 reviews describing ticket queues running to days or weeks.
“It was just better in every way for what we needed, cleaner, more intuitive, and built for how agencies actually work,” Aziz added.
Per-unit pricing is also worth checking carefully for HMO-heavy portfolios, since a single property with several lettable rooms is billed as several units.
Loop
Loop is a newer, smaller entrant: an all-in-one platform for independent sales and lettings agencies, starting from £100 a month, which has built a loyal base among independents who like its clean, modern interface. On AI, Loop has no named AI product of its own (in October 2026 it gained an integration with Lettie, a third-party AI maintenance tool). We set out the evidence in our comparison of five AI CRMs for estate agents. It covers the essentials (CRM, lettings, property management, prospecting and client accounting), and by most accounts does them well for agencies of the size it’s built for.
The honest caveat, given how new and small its user base is next to the established players, is that it hasn’t yet had to prove itself at multi-branch size, or against the compliance and reporting demands of a larger, more complex portfolio.
MRI (Qube)
MRI’s Qube platform has deep roots in UK property management and is strong on the finance, reporting and service charge side of the business. Some of the longest-tenured switches we see are agencies who’d been on it for 15 to 20-plus years, and that financial strength is consistently what they say is hardest to walk away from.
“It wasn’t one thing. Over time, it just stopped working for us in the way it once had,” says Neil Moore, founder of GL & Co, which switched from MRI to Alto after 21 years.
The pattern behind those departures is consistent: pace of change. Reviews of MRI’s newer PMX platform, intended to modernise the legacy product, describe it as a step backward in usability compared to the older modules, and the older modules themselves are widely described as dated, with some interface elements reportedly unchanged since the mid-2000s.
“What mattered to us was finding something professional, stable and ready to work today rather than promising things sometime in the future,” Moore said.
For agencies whose needs have moved past what the platform was originally bought to do, that gap tends to be what eventually forces the conversation.
So which CRM is best for 2027?
There’s no one-size-fits-all CRM. The right platform depends on your agency’s size, set-up and appetite for change. But based on everything above, some clear patterns stand out.
Reapit is a powerful option for large corporate groups with complex reporting needs and the internal IT resource to manage a longer rollout. It’s a heavyweight system with fresh investment behind it, but it isn’t the fastest or most flexible for smaller or growing teams, and its flagship AI still isn’t generally available.
Street offers a clean, modern interface that often suits single-branch or early-stage agencies. It’s quick to learn and easy to adopt, but lacks the depth, automation and integrations most ambitious agencies will eventually need, and its agentic AI is still on a waitlist.
Alto offers the strongest all-round value for most estate and lettings agencies in 2027. It combines:
- Fast switching, live in under 4 weeks and 16 days on average, with free data migration
- Serious ROI, saving each user 10+ hours a week and helping agencies win up to 22% more instructions
- Six live Alto skills that finish everyday jobs from start to finish, for an agent to approve
- 100+ integrations through the Alto Marketplace
Alto is the only CRM on this list built as a true growth engine. It doesn’t just store data. It reads it, spots what’s about to go wrong, and does the work for your team to approve. For growing estate and lettings agencies going into 2027, Alto is the strongest all-round option, particularly for teams that want fast switching, AI that finishes real jobs, and a CRM built for where the industry is going, not just where it’s been.
Frequently asked questions
Which is the best estate agency CRM for 2027?
There’s no single winner for every agency, but Alto offers the best all-round value for most UK estate and letting agencies in 2027. It’s the UK’s #1 estate agent CRM, trusted by over 6,000 agents, with six live AI skills that finish everyday jobs, free data migration and go-live in under 4 weeks. Reapit fits large enterprise networks. Street suits early-stage start-ups.
How long does it take to switch to Alto?
Alto gets agencies live in under 4 weeks, and the average go-live is 16 days. A dedicated team has completed more than 1,600 migrations from over 50 different systems in three years, and full data migration, including historic data, is included as standard.
Is data migration included when moving to Alto?
Yes. Full data migration, including historic data, is included in your Alto subscription at no extra cost. There’s no charge for data complexity and no per-branch fees, so what you’re quoted is what you pay.
How is Alto different from Reapit?
Both are established platforms, but Reapit is built for large enterprise networks and tends to need more configuration and implementation effort. Its flagship AI, RAI Copilot, still had no confirmed general availability in October 2026. Alto is designed for fast switching and everyday usability across independents and multi-branch brands, with six live AI skills and automation included as standard.
How is Alto different from Street?
Street offers a modern interface and is a strong option for start-ups, but agencies should check how its pricing grows with stock volume, and its agentic AI, Cortex, was still on a waitlist in October 2026. Alto is the more established, widely adopted platform, with free migration, 100+ integrations, six live AI skills, and a saving of 10+ hours a week for each user.
What is the best CRM for letting agents managing 500 or more properties?
For larger letting agencies, Alto is the strongest fit thanks to its lettings management, client accounting, built-in block management and compliance automation. AutoCert tracks certificate expiries and runs the renewal, and Alto skills such as property matcher and Alto IQ take on the repetitive jobs that grow with every property you manage.
How much does Alto cost?
Alto’s pricing is tailored to your agency’s size and needs, and set-up and data migration are included. Book a demo for a quote specific to your number of branches and requirements.
What are Alto skills?
Alto skills are six AI tools inside Alto that each finish an everyday agency job from start to finish: appraisal builder, property matcher, listing writer, progression chaser, Alto IQ and message writer. Each one gathers the data, makes the judgement and writes the words, then hands a finished draft to an agent to approve. Agencies can change how any Alto skill works or build their own, with no code needed.
Related reading
- How to choose an estate agency CRM: the 2027 buyer’s guide
- AI CRMs for estate agents in 2027: 5 compared
- The UK’s best property management software for 2027: Alto vs Reapit vs Street compared
- AI for estate agents in 2027
- Six Alto skills, live from September
- How to choose the right CRM system for your estate agency business
- What is an estate agency CRM? A beginner’s guide
- Best CRMs for multi-branch estate agencies in the UK, compared